HUMANads
Team
We're a multidisciplinary team of researchers based at Utrecht University (Netherlands) and funded by the European Research Council through an ERC Starting Grant managed by Associate Professor Catalina Goanta (Principal Investigator), with affiliate researchers from Maastricht University (Netherlands) and Sheffield University (UK), as well as an advisory board that includes world-renowned experts in digital governance.
Team

Dr. Catalina Goanta
Principal investigator · Associate professor in law and technology
Utrecht University
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Dr. Taylor Annabell
Postdoctoral researcher in media studies
Utrecht University · 2023–2026
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Dr. Sophie Bishop
Associate professor in media & communication
Sheffield University · Project participant 2022–2023
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Dr. Bram Duivenvoorde
Associate professor in private law
Utrecht University · Project participant 2022–2023
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Laura Aade
Postdoctoral researcher
Utrecht University
Laura Aade completed her PhD in consumer law and platform governance at the University of Luxembourg. Her interdisciplinary research combines law and social sciences to explore the rise of e-commerce on social media platforms and the role of consumer protection in this context. Currently, she is a postdoctoral researcher leading Utrecht's participation in the E-Enforcement Academy, an internet investigation programme launched by DG Justice for the Consumer Protection Cooperation Network.
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Margje Camps
PhD researcher
Utrecht University
Margje obtained her LLM from the Legal Research Master cum laude from Utrecht University and worked as a junior lecturer for the Molengraaff Institute for Private Law at Utrecht University before starting her PhD. Her current research addresses the legal framework applicable to consumer misinformation on social media and what enforcement strategies are available to reduce consumer vulnerability. She is also interested in legal developments in the field of influencer marketing and has already conducted research into child and family influencers.
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Nadia Feci
PhD researcher, KU Leuven
March–April 2024
In 2021, Nadia started a joint PhD at both KU Leuven (CiTiP) and Ghent University (Law & Technology) within the framework of the GAM(e)(a)BLE project, which is an interdisciplinary project entailing research on the blurring lines between gambling and gaming. Her PhD topic complements this project by looking at how to regulate branded content creators (i.e. user-generated audiovisual content creators, including ‘game streamers’) in order to effectively protect media consumers – minors in particular – against harmful content on video-sharing platforms.
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Małgorzata Krzemińska
Residential visiting researcher
September 2023
Małgorzata is a 5th-year law student at the Faculty of Law and Administration at the University of Lodz and studied at the University of Münster for a semester. She received a Student Research Grant (University of Lodz) to pursue research on unfair commercial practices and influencers, and delivered a connected presentation at the third National Conference on New Technologies Law in Lodz.
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Anaya Jethani
Non-residential visiting researcher
June–August 2023
Anaya is a rising senior at Leonia High School in New Jersey and is enrolled in the Marketing and Business Leadership Academy program at her school. She is an active user of social media platforms such as Instagram and TikTok and creates content for organizations and businesses. She is very excited to intern for the Human Ads Research Project this summer!
Full profile ↗Advisory board
- Nikos AletrasProfessor, Sheffield University
- José van DijckProfessor, Utrecht University
- Lilian EdwardsProfessor, Newcastle University
- Christian FieselerProfessor, Norwegian Business School
- Natali HelbergerProfessor, University of Amsterdam
- Mathias SiemsProfessor, European University Institute